Founder & Casting Director,
asg casting, inc.
After graduating from NYU’s Tisch School of the Arts with a degree in Film, Arlene learned the intricacies of talent logistics and acquisitions while working as a talent coordinator on rock documentaries in New York. She went on to build experience on set, working as a talent coordinator and 2nd A.D. on commercials and independent features. Her rapport with actors led to a job as a personal assistant to Raquel Welch, as well as on-set liaison with several celebrities. This practical experience, paired with her film school background, allows her to execute casting sessions with a director’s understanding. In the early part of her career, as one of the in-house Casting Directors at HKM Productions in Los Angeles, Arlene spent many days-- and sometimes weeks-- on the road, traveling around the country to cast real people for ongoing projects with clients such as American Airlines and Oscar Mayer.
asg casting, inc. is a full service casting company for commercials, television, web-based, and new media content. Our commercial portfolio includes subtle comedy, improv, heavy dialogue, beauty, children, and real people. We have had the pleasure to cast iconic campaigns like NIKE's "Frozen Moment" with Michael Jordan, Miller Lite’s “Catfight,” the Oscar Mayer Wiener Search, the Fanta Girls, and Bud Light’s viral “Magazine Buyer,” which was nominated for a 2009 Emmy. With more than 2,000 spots to our credit, asg casting, inc. is devoted to finding the best talent for every job.
At the onset of the reality TV boom, we cast such hit shows as The Mole for ABC Television, The Joe Schmo Show for Spike TV, and Queer Eye for the Straight Girl for Bravo. Our background in casting both actors and real people proved a perfect fit for casting in the reality TV format.
While working on improvisation-based productions for network television, such as the half-hour series Sons & Daughters for ABC, we built close ties to the improv/comedy scene in Los Angeles. Mining the best comedic talent from groups such as The Groundlings, The Second City, iO West, Upright Citizens Brigade, Impro Theatre and M.i.’s Westside Comedy Theater, we continue to maintain these connections to discover fresh, new comedic talent for projects in all media platforms.
As founder of asg casting, inc., Arlene offers clients her wealth of experience in casting across many platforms and media.
asg casting, inc. is a member of the Commercial Casting Directors Association.